Sanderson’s Farms decided to launch
an advertising campaign to promote their brand and included a website relaunch as a key component of this initiative. I spearheaded the digital aspects of this project, working closely with an exceptional team comprised of ux designers, art directors, copywriters, and developers.
Ad campaign
•
Website redesign
•
Brand refresh
•
Ad campaign • Website redesign • Brand refresh •
Brand refresh
Myth busters
We embarked on a mission to redefine the brand's voice and message through a comprehensive brand refresh, which included the planning and design of a new website. While the brand's colors remained consistent, updated for enhanced accessibility, our goal was to weave a narrative around the reality of antibiotic use in the poultry industry.
To clarify the misconceptions surrounding antibiotics in chicken, we dedicated a specific section of the website to addressing and dispelling myths and concerns about this sensitive subject. The response from the audience was overwhelmingly positive, appreciating Sanderson's commitment to transparency and honesty.
Website design
Our design approach centered on crafting a visual experience that authentically embodied the brand's voice while highlighting the product, recipes, and the company's narrative. We aimed to ensure the website's aesthetics were as appealing as the delectable food it showcased and as trustworthy
as their products.
The digital experience we crafted enables users to swiftly and effortlessly locate their desired products. We've fine-tuned the search functionality to excel in rapidly predicting user intentions and immediately suggest relevant recipes upon product selection. With over 1000 recipes at our disposal, the possibilities for culinary exploration are vast and inviting.
What’s for
dinner?
Our platform offers thousands of recipes, featuring straightforward instructions and recommendations across hundreds of chicken products, empowering users to create legendary dinners. Additionally, we've streamlined the process for sharing recipes and drawing inspiration through the Sanderson's Farm Social Network, making culinary exploration a communal and engaging experience.
Every chicken recipe it’s served with
a Sanderson’s Farm record
We also curated a delicious Spotify playlist, ensuring users enjoy a complete dining experience accompanied by a smooth selection of tunes to enhance their chicken dishes.
… and to engage our audience and users on social platforms we also created a Dinner music banner
Playing with your food
sounds fun.
Give it a try
