Because sometimes… a gold medalist needs a cannon.
65 MPH is no Joke, just ask this guy
To promote Asics’ sponsorship of Olympic legend Kerri Walsh, we built the Kerri Cannon—a literal machine designed to launch volleyballs at fans and make the campaign unforgettable. Equal parts spectacle and strategy, it brought the ASICS World Series of Beach Volleyball Olympic moment to life in full force.
Yes, we built an actual cannon
Designed to replicate Kerri Walsh’s spike power, the Kerri Cannon let fans feel
the impact of world-class athleticism—with just a little padding, of course.
USER INTERFACE
The Kerri Cannon
was controlled remotely
by users on an Asics
dedicated webportal
What happens when brand love goes boom
Drawing inspiration from volleyball legend Kerri Walsh, we engineered an Arduino-controlled robot that soared across a 30-foot dolly atop a net, launching volleyballs at 65mph toward participants (mind you that some painful moments did happen, but that’s what waiver forms are, right?). This technological marvel was more than just a machine; it was a bridge connecting the physical excitement of volleyball with a global digital audience. Through a meticulously developed website, people from every corner of the world were given the power to control the Kerri Cannon live, blurring the lines between the event's physical location and the boundless digital realm.
Glad you signed
the waiver!
As the main Sponsor of the event, we needed to stand out. Our insight? Fans don’t just watch athletes—they want to feel like them. So we brought Kerri’s gold-medal power to the people with a literal cannon, turning spectators into participants.
More than 1000+ brave men & women faced the Kerry cannon
BILLBOARDS
Featured on
the Today Show,
USA Today.
When creativity leaves the screen and hits the street—people notice.
The journey to realization was fraught with complexities,
from addressing the client's concerns about the cannon's implications to ensuring the seamless integration of this physical experience with the digital world. Every step required a delicate balance of reassurance, innovation, and technical prowess. Our commitment to creating a unique moment paid off handsomely, translating into an avalanche of free media coverage, widespread acclaim from diverse audiences, and thousands of enthusiasts eager for their chance to engage with the Kerri Cannon.
