LINCOLN MKZ
For the Lincoln MKZ's launch, I led the visual and experience design, marking a pivotal moment for Ford Motor Co.
The MKZ was reinvented with a modern grill, a first in over a decade, emphasizing innovation and tradition.
Our movement as a brand is toward something we call elegant simplicity. It’s something warmer and more restrained, which is moving away from complex designs
- Max Wolff -
Website Design
First ever Digital Launch for Lincoln
Our mission was to spotlight the car's refined aesthetics and heritage. We devised a design system inspired by the car's angular lines, muted grey and light brown hues, glossy finishes, and varied lighting—leveraging 3D assets for a dynamic, immersive showcase. This approach not only highlighted the car's features but also narrated Lincoln's storied legacy.
Further enriching the narrative, we developed a digital timeline featuring vintage photographs that traced Lincoln's evolving designs, culminating in the MKZ. An interview with Max Wolff, Head of Design for the MKZ, provided deeper insight into the creative vision behind the car, offering audiences a unique glimpse into its genesis during this inaugural digital unveiling.
Lincoln MKZ
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Digital Launch
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Lincoln MKZ • Digital Launch •
