Design Director / Creative Director

I’m a Colombian-born, LA-based creative director with 20+ years of experience across advertising, digital product, and brand. I design ideas that live at the intersection of culture, craft, and emerging tech—from AI and AR to human-centered design.

My work blends strategic clarity with brave, insight-driven concepts—and I thrive in multidisciplinary teams where big ideas meet sharp execution. I believe great design solves problems, but unforgettable design connects—visually, emotionally, and culturally.

After earning my MFA in San Francisco, I’ve led creative for local and global clients, building teams and ideas that move people and markets.

I bring empathy, curiosity, and a multicultural lens to everything I do—and I’m always pushing for what’s next.