Hey
I’m Herre
Design Director. Creative strategist. Curious human.
I design digital experiences, brand systems, and product ideas that are thoughtful, useful, and occasionally badass.
Lately, I’ve been exploring how Generative AI can supercharge creativity and change how we think about storytelling and design.I’m looking to partner with teams and brands that want to build bold things—with clarity, craft, and a bit of heart and soul.
Fox Sports Bet
Building a product ecosystem for sports bettors
Type: Creative Concepting / Branding / Social media / System design
Project Duration: 2 months
Role: Design Director
Samsung
Designing a smarter multi-device experience
Type: UX / UI / Visual design
Project Duration: 3.5 months
Role: Creative Director
Outrigger
Crafting a frictionless booking experience
Type: Creative concepting / UX / UI / Web design /
Platform migration / System design
Project Duration: 8 months
Role: Design Director / Creative Director
Nissan
Visualizing innovation for a future-forward brand
Type: Creative concepting / Design thinking
/ Future proof visualization / Prototyping
Project Duration: 2 months
Role: Design Director
Asics
A digital-physical experience built to spike fan energy
Type: UX/UI Digital to Physical integration / Visual design
Project Duration: 4 months
Role: Digital Design Director
Lincoln
Rethinking how luxury hits the road—Lincoln’s digital-first reveal
Type: Digital Product launch UI / UX
Creative direction / Visual design
Project Duration: 3.5 months
Role: Digital Creative Director
Sanderson’s Farm
Redesigning a classic brand with heart (and feathers)
Type: Digital Product launch UI / UX
Creative Direction / Visual Design
Project Duration: 2 months
Role: Digital Creative Director
Exploring the role of AI in visual storytelling and creativity
Where imagination meets intelligence—and a new kind of creativity begins
Generatie Ai / Concept Development
Project: Personal
Role: Creator + Director